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04 Jul 2019
Business Analysis excellence

In recent years business analysts have faced continued issues with defining their responsibilities, as other roles start to encroach on traditionally Business Analyst-specific tasks. How can BAs continue to thrive and add value in this uncertain world?

Our workshop on Business Analysis Excellence holds the answers. The day will be focused around interactive sessions, exploring how to excel at the key skills and capabilities of a BA, how to keep developing them, and broader discussions on the future trends likely to shape the career paths of Business Analysts going forward. We will have five fantastic speakers ready to present to you on their diverse set of experiences, providing perspectives ranging from national government to financial services to the media. Last, but by no means least, there will be lots of chances to network with your peers throughout the day.

What will you learn at the workshop?
  1. The key skills and capabilities of an exemplary Business Analyst.
  2. How to keep developing and improving these skills.
  3. The latest approaches to successfully implementing Agile methodologies in your workplace.
  4. Ways to deliver maximum value to the end users.
  5. Future trends of which Business Analysts need to be aware.

Presentation Descriptions
Bryony Rochester | Director of Business Analysis | Financial Times
Be the unexpected - thinking beyond the backlog.

Michael Greenhalgh | Head of GIS Business Analysis | British Council
Michael has created a community of practice for BAs within the British Council in order to improve consistency and quality. Michael will cover how this community was created, and how it continues to build and progress the skills and capabilities of its members.

Margaret Battensby | Principal Business Analyst | HM Revenue and Customs 
During the morning session, Margaret will present the DDaT (Digital, Data and Technology) Profession Capability framework — currently being rolled out in numerous government departments. She will discuss how the framework assists Business Analysts by linking specific skills and capabilities to each role level, providing BAs with a path to success and an understanding of how to advance to more senior roles within the profession.

Natasha Allen | Senior Business Analyst | East Sussex County Council
During her afternoon session, Natasha will present on changing the perceptions within organisations to make a BA Team something people want to use rather than feel they have to use. She will discuss how to promote the skills of BAs and the importance of using BA to deliver successful change projects.

Provisional Agenda
09:30 Arrival and registration
10:00 Welcome and introduction
10:15 Presentation: Bryony Rochester | Director of Business Analysis | Financial Times
11:00 Presentation: Michael Greenhalgh | Head of GIS Business Analysis | British Council
11:45 Break
12:00 Group discussion: topic TBC
12:30 Presentation: Margaret Battensby | Principal Business Analyst | HM Revenue and Customs
13:15 Lunch
14:00 Interactive session: exploring key themes from the morning presentations
14:30 Presentation: Natasha Allen | Senior Business Analyst | East Sussex County Council
15:15 Break
15:30 Summary discussion
16:00 Close

Cancellation Policy

Please note: While CITF events are free to attend under member corporate subscriptions, if notice of cancellation is provided late - received after 48 hours prior to the day preceding the event (cancellation via the website will be disabled at this time) - or if no cancellation notice is received, a fee of £100 + VAT may be applied.



Bryony Rochester

Director of Business Analysis, Financial Times


Bryony is an experienced veteran of the Financial Times business model, having joined the newsdesk over twenty-one years ago. In 2008 she gained her first role as a business analyst and has swiftly risen through the ranks at a time of significant digital disruption for media organisations across the UK.

Michael Greenhalgh

Head of GIS Business Analysis, British Council


Manages a team of Business Analysts and leads the BA Practice at the British Council. He has built knowledge and experience over 20 years working in IT within Private and Public sector organisations. Adding professional development including an MBA, Lean Six Sigma Black belt and CBAP qualifications to stay relevant and increase value added within practice.

Margaret Battensby

Lead Business Analyst, HM Revenue and Customs


Margaret's current role is in the digital arena where she looks after 70 Business Analysts across four centres. She is responsible for the recruitment, resourcing, and skills and capabilities of the BA community, with the goal to deliver quality and value to their end users. Her Business Analysts work on various projects including EU Exit, Robotics, Live Services and Making Tax Digital for Individuals / Businesses. Last year she won Business Analyst of the Year at the UK IT Awards as recognition of her achievement and leadership within the field.

Natasha Allen

Senior Business Analyst, East Sussex County Council


Natasha's career has given her considerable stakeholder management experience at a senior level, along with an intimate understanding of organisational culture. She specialises in business process improvement, project management, policy and strategic development.

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