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06 Oct 2022
How to effectively influence Business Stakeholders with brand-enhancing communication strategies
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In this new post-pandemic era, the profile of technology teams and the demands upon them have never been higher.
But despite the value these teams add to organisations, many still have a low satisfaction rating or are misunderstood as to their purpose and value.
This perception matters at a time when Technology teams are the engine that keeps organizations evolving, growing, and safe.
To help combat this perception, there are proven strategies and tactics that can be used to inform and engage stakeholders whose influence is key for effective business partnering and adoption of products and services. Creating a brand that sells the value of your contributions is an effective strategy to engage your stakeholders and customers.
Effective communication plays a crucial role in building a sturdy and robust brand, and if the brand communication deployed is clear and hits the audience in the right places, you’ve got a winner.
Join us for an exclusive online session, where you will find effective ways to deploy communication techniques that will leverage the technology brand and help to position you and your team as a strategic partner which deserves respect, praise, and investment.
Our session speakers are industry experts Jill Luber, CTO and Lisa Pantelli, Senior Internal Communication Specialist, from Elsevier the leader in information and analytics for customers across the global research and health ecosystems, where the technology team is delivering a compelling campaign to win hearts and minds across the business.
Together, they will help you to discover how communicating the value you bring and the difference to the bottom line you help to deliver through effective internal campaigns that cement a leading position in your organisation.
Areas we’ll explore during the session:
- Background context and exploration of under recognised tech teams, the need to raise their brand and the positive that great internal communications can make
- How a strong market position can help to attract – and retain – talent in a hot market
- Case Study on how technology teams are changing perceptions through an internal communication and engagement campaign including video, face-to-face events and digital channels
- Questions and Answers segment followed by key takeaways
Related Resources
Business Relationship Management Programme Package
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Speakers
Jill Luber
CTO, Elsevier
Summary
Jill Luber joined Elsevier in 2021 from RELX partner organisation, LexisNexis Government and Healthcare, where she led all aspects of engineering and technology for healthcare and government customers. In her current role, Jill leads a team of 2,000 technologists across the globe. She joined LexisNexis, initially as a Lead ECL Programmer. She also played a leading role in the integration of a major technology acquisition with Seisint. She then served as the Director of Data Development and led the design, implementation, and maintenance of over 600 datasets. She was the VP of Technology and Architecture before moving into her current role. Jill is known for her sharp customer focus, her technical know-how in data, engineering, linking and security, her collaborative style and thoughtful leadership.
Lisa Pantelli
Senior Internal Communication Specialist, Elsevier
Summary
Lisa is a multiple award-winning employee engagement and internal communications specialist. With a passion for developing strategies that drive positive change, Lisa provides consultancy support on all aspects of internal communication, employee engagement and digital transformation. In her role at Elsevier, Lisa works closely with the Technology Leadership Team to help deliver inspiring and engaging communication programmes to over 2,000 technologists across the globe, which are designed to align people with business, and strategy and feel proud of the role that they play within the organization.