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“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” - Joe Lazauskas and Shane Snow, The Storytelling Edge
Storytelling in presentations is a powerful way to provide an emotional experience to your intended audience, it allows you to grab and hold their attention, make a connection through shared experiences and most importantly, an effective way to change beliefs. It works in the same way as the book you cannot put down. Take your audience on a journey, build suspense, overcome a challenge and the use of metaphors and analogies help understand difficult concepts and remember complex information.
Sheila Hirst guides us through the importance of using storytelling to bring those dull presentations to life, sharing tips on what makes a good story.
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